Eat’n Park’s Halloween Smiley Cookies Return to their Old Haunts

October 21, 2010 / 2901

Chain’s Most Popular Smiley Cookies Available In Restaurants and Online; Merchandise and Apparel to Feature Halloween Smiley Cookies

PITTSBURGH, Oct 22, 2008 /PRNewswire via COMTEX/ — Eat’n Park’s scariest Smiley Cookie returns. Baked fresh daily and adorned with spooky green grins and candy corn eyes and noses, Halloween Smiley Cookies are available at all Eat’n Park locations and at http://www.smileycookie.com. This Halloween, Eat’n Park guests can do more than just eat this special treat — now they can wear it too.

According to the National Retail Federation ( http://www.nrf.com), nearly 65 percent of consumers celebrate Halloween, and they are expected to scare up an estimated $5.77 billion in sales this year. “Halloween is a fun time of year at Eat’n Park, and our Halloween Smiley Cookie is our most popular and best-selling Smiley Cookie each year,” said Kevin O’Connell, senior vice president, Eat’n Park. “The Halloween Smiley cookie has become one of the icons of the season so we decided to expand the popular Halloween Smiley image to t-shirts and other merchandise to help people celebrate the season.”

Eat’n Park’s Halloween Smiley Cookie was exposed to a national audience in 2007, when it made its movie debut in R.L. Stine’s The Haunting Hour: Don’t Think About It, a children’s movie from the creator of the popular Goosebumps series for kids. Now, guests may purchase merchandise and apparel, including t-shirts and shoe charms featuring the Halloween Smiley Cookie’s likeness. Read more …

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